Fine Art of Winning Over the Critics and Making Your Mark ; Derby's Quad Arts Centre Had Its Share of Critics When It Was Being Planned - but Now the Building Once Described As a 'Blot On the Landscape' has Won the City Over. Nigel Powlson Reports On a Successful First Year

Derby Evening Telegraph › September 24, 2009

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Summary

AS THE Quad arts centre celebrates its first birthday, its director says the Pounds 11m venture has helped "redefine what people think of Derby".

Quad opened on September 26, 2008 and in 12 months has attracted 220,000 visitors - 10% above expectations.

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Extract

Fine Art of Winning Over the Critics and Making Your Mark ; Derby's Quad Arts Centre Had Its Share of Critics When It Was Being Planned - but Now the Building Once Described As a 'Blot On the Landscape' has Won the City Over. Nigel Powlson Reports On a Successful First Year

Director Keith Jeffrey said it had also hit its financial targets and has been a major economic benefit to the city.

He said: "I believe Quad has become a symbol for a new Derby and that we have done a great job in making people feel proud about the city.

"But we have also had an impact natio...

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